Pancake aims to make customers flip for its virtual home design platform – TechCrunch

Pancake brought in a $350,000 seed round to develop its home design platform that leverages furniture you already have in your home with a designer’s fresh eye on your space.

Maria Jose Castro, Roberto Meza and Alfredo Enciso, all from Costa Rica, started the company in 2020, based on their own experience of transitioning to work-from-home and needing to outfit a space. However, design services can be expensive, and therefore not accessible to everyone.

Pancake is reinventing the way you can work with an interior designer and get a rendering of your space to work from. Customers can go on the website and book a session with a designer, providing them with measurements and photos of the room.

The designer then prepares a rendering of the space and a deck to explain the design and how the customer will do it — and if paint or furniture is needed that isn’t already available, Pancake will show the customer where to find it. Future features of the site will include connecting with furniture providers, Castro told TechCrunch.

Meza called the company “furniture-as-a-service,” with the main focus to reuse what already exists in a space to create healthy, sustainable spaces that someone can work in, live in and enjoy all at the same time. While that may seem like a tall order, he said that with everyone suddenly together during the global pandemic, relationships are better when people
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