Home builders often walk the fine line between delivering homes that satisfy consumer demand for something different (or even unique) and homes that also are familiar and timeless.
Today’s consumers increasingly follow Instagram influencers, watch how-to home design shows, read magazines, and scour Houzz.com, among other sources, to find new inspiration … but also to validate what they already like. The push-pull of that modern dynamic creates a kind of zeitgeist—or, in housing lingo, a trend.
Here, we present four current trends with examples pulled from winners of the 2020 Best in American Living Awards (BALA) to inspire and influence your next project.
Trend 1: Blue Hues and Color Palettes
In December 2019, Leatrice Eiseman, executive director of Pantone’s Color Institute, told AdPro, “Blue, from an emotional, psychological standpoint, has always represented a certain amount of calm and dependability. It’s a color that you can rely on.”
And that’s how a trend is born. From backsplash tile to bedroom paint and beyond, blue is infiltrating and, to some degree, defining today’s color palette in residential design.
Everything ties together in this modern farmhouse, from the kitchen’s light-blue backsplash tile and blue-toned cabinetry to the art elements, furniture accessories, and tchotchkes. | Photo: Joshua Caldwell
Project: Sterling Grove-The Smithfield Location: Surprise, Ariz. Architect: KTGY Architecture + Planning Builder: Toll Brothers Interiors: Design Line Interiors Market: 55+ Size: 1,529 square feet
Backsplash tile along with various blue hues chosen for walls in the kitchen, bathrooms, hallways, and bedrooms create a